Honma prices: How expensive are Honma golf clubs?
Honma is without a doubt the most famous Japanese manufacturer and if you ask a player what he associates with Honma he usually answers "luxury" or "expensive". So Honma has this image and probably won't get rid of it that fast. However, there can be no talk of expensive clubs only if you take a closer look at the entire product portfolio.
In the following article we explain why Honma clubs are more expensive than the clubs of big western manufacturers and what prices you have to expect.
Raw material for Honma clubs
Honma uses a special steel that is in no way comparable to cheap industrial steel. This steel is still used by most golf club manufacturers. However, Honma uses a particularly soft steel which is noticeable with every ball contact. To use this steel alone is much more expensive than industrial steel.
Hand forged irons
Honma irons are always forged, at least if possible. A Honma TW747 V iron, for example, can be forged from one piece. "Double-shell" irons like a Honma Beres can only be partially forged. But you can be sure: wherever possible, Honma will forge its irons by hand. This process is much more complex than casting.
Honma makes most of the shafts on offer itself and is known for it throughout the industry. For Honma Tour World irons, shafts from other manufacturers can be selected, but Honma prefers to use its own shafts. Because they know that they can make them especially well and that they fit best to their club heads.
This is especially important for the Beres range. Honma Beres is not a leader in a certain market segment in terms of quality for nothing: the ArmRQX shafts are extremely light and soft and yet have very good torque values. This value is a decisive quality criterion for shafts. The higher the number of stars selected, the better this value. These special shafts alone make the purchase of Beres clubs worthwhile for many players.
And it is extremely difficult and cost-intensive to manufacture these shafts in such a way that they meet the quality requirements. Producing a 4- or 5-star shaft means living with a lot of rejects. Because only very few shafts meet the high values at the end of the day.
Honma's Tour World Series Competitive Prices
The Tour World 747 series has been on the market since 2019 and is by far the most successful Tour World series to date. The reason for this is on the one hand the higher degree of popularity thanks to Justin Rose and on the other hand the fact that a Tour World price of 1109€ is absolutely affordable. Of course, Honma also charges a premium for other shafts and additional irons, but even then you are only in the range of 1500€. And it doesn't matter if you go with the TW747 P, Vx, V or Rose Proto. The Tour Worlds are conceived for average to very sporty players and in regards to prices absolutely ok. Also the TW747 Driver is competitive with 629€.
If you think about what you get with a set of Tour World: Precise quality from Japan, handcrafted, forged from soft steel with original shafts and what you get for similar money from other big manufacturers: fluctuating quality, industrially manufactured bar stock from industrial steel with partly inferior OEM shafts, the decision is easy.
Honma Beres as flagship model
However, the Beres series is in a completely different league than Tour World and is basically designed for a different type of player. As already mentioned, the special thing about the Beres is the light and soft shaft which simplifies the game extremely.
A Honma Beres iron is not under 400€ and the Driver belonging to it not under 1000€. Even in the 2-star version which is the minimum. A 3-star set is already over 4,000€, 4-stars over 10,000€ and 5-stars even just under 40,000€. No question, 4 and 5 stars are not often sold and with these prices one can justify the expenditure only with a Beres being a status symbol. Even if a 5-star Beres is the absolute highest quality, the surcharge is extremely high.
In the following a short overview of the prices of Honma:
Tour World 747 iron 5-PW: 1109€
Beres IS and IE Iron 6-SW: 2793€
Tour World 747 Driver: 629€
Beres E- and S-Driver: 1079€
Tour World Wedge: 169€
Tour World Fairway Wood: 349€
Tour World Hybrid: 299€
Tour World Driving Iron: 299€
Beres S Fairway wood and hybrid: 539€